In the first half of 2020, searches for local services like home improvement or maintenance increased by over 25 percent within a year. Many people spend more time at home and searches for “near me” have doubled worldwide. To help trustworthy companies reach local customers, Google is introducing ads for local services in India. Local […]
E-commerce is booming, and that’s why online shops need to measure how effectively their digital campaigns are driving online sales. The assignment of transactions to the campaign that triggered them is an important metric for online shops.The Google Consent Mode introduces two new tag settings that manage cookies for advertising and analytics purposes for advertisers […]
Google Ads (formerly Google Adwords) is by far the most popular online marketing platform in the world and is constantly being expanded by Google and optimized with new applications. Billing can be done either after a click (PPC – Pay per Click) in the Google Display Network (GDN) or via CPM (per thousand impressions), but […]
Google’s organic search is and will remain an important visitor channel for online shops. According to the SEO tool provider SEMRush, search engines, above all Google, provide 37.5% of e-commerce traffic. So if you want to build a really large and successful online shop, there is no way around e-commerce SEO. Search engine optimization for online […]
