The Google Ads account offers a wealth of metrics and KPIs. If all measurement data were output, you would quickly lose sight of the essentials. This is where filters come into play. They are available on all menu levels of the Ads account, help with understanding and analysis. You identify strengths, weaknesses and potential. Maybe you already know and […]
What can AI already do in SEO today? Yes, it is possible that an AI can write SEO texts. There are various ways in which an AI can be integrated into the writing of SEO texts. One way is to use machine learning to identify patterns in existing SEO text and apply those patterns when writing new SEO text. Another […]
Search engine optimization is very important to marketers, it’s no secret. By optimizing your pages and blog articles, you increase the visibility of your content. Then, when visitors enter search terms related to your product or service into Google or similar search engines, they are more likely to come across your content. However, especially with Google, it is […]
With YouTube as one of the most popular social media platforms, companies have a great opportunity to be discovered by customers. If you want to do YouTube marketing, you need a YouTube channel, which of course you have to maintain, add suitable content to and optimize. Part of the strategic marketing includes the optimization of videos for […]
A successful Google Ads campaign is like a play: the audience must feel attracted by the performance – and this only works if they can empathize with the action and identify with the main role. How well do the actors bring the piece’s core message to the stage? Are the sound, lighting and sequence of scenes correct? Are […]
Already successfully introduced in the India in April of this year, the new feature expanded to other cities – including Gujarat – at the end of October 2020: free Google Shopping content . This affects the newly introduced organic product entries, which are now displayed in the Google Shopping results in addition to the paid ads. What exactly is […]
90 percent of all German enterprises always put men now on social media. That means: The use of social networks as an example has clearly become an integral part of the marketing mix for a clear majority . Nevertheless , many find it difficult to identify the right platform or platforms and use them efficiently. Anyone who bypasses their own target group or does not even reach them because they do not use the […]
Is Google Ads Remarketing GDPR-compliant and can I still use Google Ads Remarketing? This is a question that worries many advertisers. Google AdWords you can choose to use remarketing via Google Analytics. If you use that via Google Analytics, use our checklist for the data protection-compliant use of Google Analytics. If you use the Google AdWords […]
With the Keyword Planner, Google provides advertisers with many practical functions. Users who place advertisements in the Google Display Network and in the Google search results have access to many functions and helpful statistics via their Google Ads account. With the marketing tool Google Keyword Planner, you as an advertising customer can find the right keywords for […]
Google My Business is a free and easy-to-use tool for businesses and organizations. This allows the online presence on Google, including search and maps, to be managed quickly and easily. As you validate your business and edit the information about it, prospects can find you more easily and get an immediate idea of what you have to […]
