{"id":1807,"date":"2020-01-27T12:09:54","date_gmt":"2020-01-27T12:09:54","guid":{"rendered":"http:\/\/spotlightseo.in\/?page_id=1807"},"modified":"2021-03-18T14:54:52","modified_gmt":"2021-03-18T14:54:52","slug":"search-engine-advertising","status":"publish","type":"page","link":"https:\/\/spotlightseo.in\/search-engine-advertising\/","title":{"rendered":"Search Engine Advertising"},"content":{"rendered":"\t\t
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\n\t\t\t\t\tSPOTLIGHTSEO - Search Engine Advertising\t\t\t\t<\/h2>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t
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how it works, knowledge and tips<\/div>\n\t\t\t\t\t<\/header>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The digital age has changed the buying behavior of potential customers enormously.\u00a0Search engines like Google or Bing are the first point of contact nowadays when it comes to an intention to buy or to use a service.\u00a0As a web operator, it is essential to present yourself as a competent contact person as early as possible and clearly.<\/p>

Search engine advertising<\/strong><\/span>\u00a0is\u00a0the second major discipline of search engine marketing\u00a0alongside\u00a0search\u00a0engine optimization<\/a>.\u00a0Its main goal is to attract the attention of web users and to encourage them to convert in a targeted manner.<\/p>

We already have a general definition of SEA.\u00a0But how exactly does advertising work with Google Ads (formerly AdWords), Bing and Co.?\u00a0In the following, we answer the most important questions about SEA<\/a>.<\/p> <\/div>\r\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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General basics of Search Engine Advertising (SEA)<\/span><\/strong><\/h3>

Regardless of which provider you want to place online advertising with – whether on Google, Yahoo!\u00a0or Bing: The most important part of the SEA area is so-called keyword advertising.\u00a0Here, capital is invested for search terms related to a specific product or service.<\/p>

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The ads are then designed based on the selected keys.\u00a0You can also target AdWords advertisements specifically to searchers in certain countries, regions or cities.<\/p>

If a user makes a query via the search engine that contains your keyword or is thematically similar,\u00a0your advertising<\/span><\/strong>\u00a0<\/span>can be\u00a0displayed\u00a0directly above or below the search engine results (SERPs)<\/span><\/strong>\u00a0.\u00a0In order to visually highlight the ads, the ads are grouped into blocks on the Google search engine:<\/p><\/div><\/div>

Thanks to the close focus on specific search terms, wastage is reduced to a minimum.\u00a0In other words: with your advertising, you will reach precisely those Internet users who are really interested in your content.<\/p>

This makes SEA an online marketing measure that results in a high click-through rate (\u201cclick-through rate\u201d, CTR for short)<\/span> in a very short time and can thus significantly increase the probability of a conversion.<\/p><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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